Skincare Marketing BS Example

By Seppo | Quackery


This is just a quick post about the need to keep your BS detector working when evaluating marketing claims, a blinding flash of the obvious if there ever was one :)

A quick example to show why. The other day I came across this a line of Oxygenetix products promoted by Dr. Yael Halaas, a plastic surgeon practicing in New York.

Normally I don’t criticize companies for their marketing babble, but after reading what this doc claims I suffered a repeated head-desk injury. It’s also a perfect example of how companies fool you by appealing to common sense.

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Here’s what they claim:

Most moisturizers sink into the skin or sit on the surface, which can suffocate your skin by blocking the vital flow of oxygen. Oxygenetix Face Moisturizer forms a breathable “second skin” to provide instant hydration while reducing the signs of procedure.

Quite literally, everything in that short paragraphs is wrong! But notice how they appeal to common sense by talking about ‘vital flow of oxygen’ and ‘breathable second skin’. Oxygen of course is vital for most life on earth. And people commonly talk about allowing skin to breathe.

I’m sure you can guess what’s wrong with this. Your skin of course doesn’t breathe, that’s what you have nose and lungs for. There’s no oxygen flowing through the skin, in fact were that to happen it would be very, very bad for your skin. If air would pass freely though it, you would probably die fairly quickly. Because it would also mean that moisture would escape through the skin. Retaining water is one of the most important functions of the skin barrier function.

Not to mention that oxygen is a very dangerous substance. It’s a highly active free radical and causes oxidative damage. The very same kind of damage that kicks off the acne formation process. That’s why you need antioxidants to protect your skin.

I’m sure that the good doctor knows all this. It’s just marketing babble designed to fool people who are not familiar with these things and have put their trust on the doctor. It’s just an unfortunate reality that some doctors use their authority and credibility to hawk pure nonsense.

And it’s a good reminder why you need to develop skeptical attitude and hone your critical thinking skills. Otherwise it’s too easy to fall prey to this kind of nonsense.

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About the Author

Seppo Puusa, a.k.a. AcneEinstein shares rational advice about natural and alternative acne treatments. Read more about me and my acne struggles at the page.

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